Yoshinoya - Fast Food Restaurant


Designers Four Lau & Sam Sum used “Home” as the core design element to build a “Chic Home”, presenting the brand image as young, energetic, and warm. The shape of “House” created a marker that makes the customers easily associated with the new image “Home”. Giant Japanese chopsticks, Japanese wooden plate menus, and levels of distinctive colors have become the new image elements of Yoshinoya fast food chain. High malleability and varied house-shaped design could link different areas and makes the spaces more stereoscopic. Designed by As Design Service Limited

Design Not for Sale