Fresh St. Market - Grocery


The project was to convert a building previously inhabited by Safeway into a completely new grocery destination in West Vancouver, BC. The overall brand and design concept was to exemplify a feeling of fun, wonder, and most importantly, a playground of fresh ingredients to combat the middle of the road grocery feeling of Fresh St. Market’s competitors. We provided full creative concept starting with brand identity, brand name, logo, positioning in marketplace, store planning of interior and exterior of store, lighting, fabrication, and supervision of installation. Designed by King Retail Solutions ("krs")

Design Not for Sale