Optometry NI - Brand Identity and Visual Communications

Creative Media's challenge was to create an authoritative brand mark to communicate issues facing eye care in Northern Ireland to Government, R&D, Optometrists, Hospitals & Patients. It was important to create a contemporary & distinctive brand mark with visual communications that informed target demographics about eye care & eye health conditions. The Design Team felt that they should communicate the importance of how the eye functions, how visually different eyes can appear & how the eye will change & encounter different health challenges during life Designed by Creative Media Team

Design Not for Sale