10 Year Logo - Corporate Identity

The brief was to create a logo that not only reflects what 3M™ Polarizing Light is about but also market it as a premium brand in table lamps. Using the idea of overlapping light rays that is soothing to the eyes, reflecting the anti-glare experience. The overlaps is designed in such a way that it depicts a celebration of fireworks. The number ten sits against the graphic, showing the sharpness of the numerals where there are no reflection due to the glare. The colours gold and silver is used to feature the premium feel of the lamp, the quality as well as the technology of the brand itself. Designed by Lawrens Tan

Design Not for Sale