9 O'Clock Tales - Clutch Bag


The fast fashion trade often constrains bag accessory designers from experimenting with forms and structures. The 72 Smalldive minaudière is an attempt to create a structural accessory that engages with user at an emotional and intuitive level. Light reflectivity and social connotations of luxury and masculinity evoke curiosity, an emotion lacking amongst consumers nowadays. 2 common industrial processes, lamination and heat molding, provide access to experimentation with unique asymmetry forms and visuals, giving rise to the meeting of dual roles of embellishment and function in the clutch. Designed by Szetiong Soh

Design Not for Sale