Monty Bojangles - Confectionery Packaging

We were asked to create a new tone of voice for this brand of chocolate truffles around a new proposition - the curious adventures of Monty Bojangles - and to set the quirky tones for the packaging and the product names all of which become 'curiously moreish'. We not only gave Monty Bojangles (the indispensable cat character) a starring role on the packaging, but connected him to the reason to believe in the chocolates' difference to the competition using the simple idea of curiosity and seeking new tastes. Designed by Springetts Brand Design Consultants

Design Not for Sale