Reflect - Dynamic design generation system


Music is constantly chaotic and evolving, but always personal. This was the inspiration behind this generative system which fuses the artist’s identity with some of his musical journey’s aspects. The system fostered the team’s attempt to architect DjSarhi’s brand identity by capturing momentary tales of his music, whilst representing them in ‘Rorschach blot’ inspired ‘VIBEs’. By algorithmically mixing various seed inputs relevant to the musician, the system can iterate unlimited generations of curated design motifs – each telling a different and unique story. Designed by Afeef Zaman

Design Not for Sale