A TRANSFORMATION FORMULA - Cultural engagement


With the task of building a dream that would become the seed of change in people’s hearts, we came up with a four-element approach: defining a department’s identity (where we synthesized their Balance Score Card to 5 attitudes represented by visual icons which assembled a transformation formula), designing the culture, training change agents and creating a communications campaign system that would keep the new culture in people’s minds everyday. Designed by Tekio Strategy Through Collaborative Design

Design Not for Sale