HHrley-Davidson Street 750 - Mini-Pamphlet


・Harley-Davidson must establish a good relationship with the young adult segment, or males and females age 18-34 with low engagement with the Harley-Davidson brand, in order to gain market share into the future. ・The STREET 750 is a new model offering the riding experience unique to Harley-Davidson motorcyles in urban terrain as opposed to the open road. Its pricing is surprisingly low for the Harley-Davidson brand, under 900,000 JPY, which represents the company’s seriousness towards the young adult target segment. Designed by Tomohira Kodama

Design Not for Sale