Cycle Safety - Stop cyclist deaths


Transport for London needed to engage and interact particularly with construction lorry drivers to stop the most common cause of fatalities involving lorries and cyclists in London, which is cycling up the inside of a left-turning construction vehicle. The on-screen experience Walkgrove created, emphasises brevity, variety, realism and arresting 3D visuals, supported by an audio soundtrack and the engaging feel of a modern computer game to attract and immerse learners. Designed by Sarah Smith

Design Not for Sale