En Vain - Baijiu Bar & Restaurant


Our job is to design a Chinese Baijiu Bar for the young and fashionable. Chinese baijiu, a strong distilled spirit, is perceived to be for an older demographic, dated, boring and old fashioned. This is an exciting opportunity to reinvent the category, in terms of how chinese cultural elements can be interpreted in a fresh manner, yet respectful of its historical context. The name En Vain, French for ‘in vain’, is a direct reference to this playful attitude of how to interpret culture. Designed by Lin Wei

Design Not for Sale