Cultura Pepsi Destination - Beverage Dispenser


PepsiCo designed a new beverage experience at Cultura Pizza e Vita where the fountains are freestanding and the ice machine is incorporated into the wall. The destination is set up for a logical flow and simple user interaction. The user interface guides you through the creation of your soda while all secondary elements disappear within the white Corian wall. The setting elevates and focuses attention on the floor-standing Pepsi Spire 2.0. Designed by Erika Lenzi

Design Not for Sale