Pepsi x Shanghai Fashion Week 2016 Can - Aluminum Can

As a company dedicated to being a cultural influencer, PepsiCo continues to partner with the largest fashion event on Shanghai’s calendar. For Shanghai Fashion Week 2016, PepsiCo designed a limited edition can and a series of touch points such as key visuals, t-shirts and tote bags that reflected the existing Shanghai Fashion Week visual identity system. Designed by Erika Lenzi

Design Not for Sale