San Francisco Ballet - Digital Transformation


Method partnered with San Francisco Ballet to design a new digital platform that encourages engagement with its audience through multiple touch points. The intention was to clarify the company’s story, provide inspiration through dance and attract a broader audience through education. The new online experience gives audiences the freedom to explore & appreciate the ballet through multiple lenses, while extending the same elegance you would find in a performance to some of the more focused tasks such as ticket purchase or donation. Designed by Idanna Zharzhavskaya

Design Not for Sale