Pepsi x Shanghai Fashion Week A/W 2017 - Limited Edition Cans


The design implements our proudly progressive point of view as a poetic representation of the interplay of science, technology and fashion. Making a connection between fashion and people's daily lives, the can speaks to the channeling of unknown, yet powerful energy. Radiating wavelengths appear to interact with the text, creating a disruptive "technological glitch" effect. The result is an impactful and iconic design that highlights the synergy between the fashion world and the Pepsi brand. Designed by Pepsico Design and Innovation

Design Not for Sale