LED Canopy - VMWorld US Booth


ASTOUND developed the design in close collaboration with Rubrik; providing mood boards, material samples, floorplan and canopy concepts throughout the design process to ensure a practical yet remarkable solution. The final design was an art installation that integrated over 500 suspended beams emerging from the back wall to create a creative and dynamic feature within the booth that transitions into an overhead canopy. The beams were a clever combination of wood and internally-lit acrylic programmed to undulate in unison. The dynamic lighting and overhead LED sign truly made the booth shine. Designed by Astound Group

Design Not for Sale